Having worked in the veterinary field for many years (>25yrs), I'm not taken in by the "healthy food" fads of the last few years from brands that came from nowhere and don't actually utilize a nutritionist to develop their diets and don't actually put any real research into diet development.
Very few brands actually do the above, and Purina is a long standing company with a good history of actually doing the footwork to make a good diet that pets actually like. Back in the day, I used to home cook for my dog when commercial diets didn't suit his GI tract. Since the 80's, diets have gotten better, and so has my knowledge of them. I fed Purina ONE to my next dog, and he did fabulously on it. I've since started feeding some stray cats in my neighborhood, and this is the only diet they'll eat that matches the protein, fat, and palatability of more expensive diets that I was no longer able to get at a discount to make it worth buying. I've tried feeding other diets, and it gets ignored. This gets eaten.
I feel better knowing that animals under my care (even the homeless ones) are getting a high quality diet they actually like from a company that has a good reputation that they care about keeping.
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