You do know that Natura Pet has been acquired by Proctor and Gamble in 2010. I don't believe they will have the same quality ethic as the original company. I have noticed that the Evo food I buy now has the putrid smell of lower quality meat--a smell I associate with cheap pet food bought off the grocery store shelf. That was never the case with the original food. The original boasted of providing human-grade meat and that's why I went to this brand after the pet food scandals some years back.
The labels haven't changed--it looks the same as before but it is not the same product. As usual, large companies will purchase a smaller successful company, keep the name, and then start cutting the quality but keeping the price the same--riding on the reputation of the original company. It may still be good--my pets appear to like it--but it is not the same product as before. I feel that now, I'm paying a premium price for an ordinary product.
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